Tuesday, 20 October 2015

Gant Chart


ZALFIE:

Zalfie:




Simon and Schuster + Penguin

Publishing Houses response to digital technology:






Wattpad

Wattpad Research:


  • The introduction of Apps: In a recent blog we have discussed the relevance of apps in the current digital publishing industry. Thus, apps can provide publishers with a new and effective way not only to satisfy the needs of the end readers but also increase the distribution of their digital edition. Different sectors including the entertainment one have successfully used apps to connect with the audience in a more engaging way. Likewise, apps can allow publishers to reach the growing number of mobile devices and tablets users in a new and more effective way.

  • Self-publishing: According to this article ‘Self-publishing has now moved into mainstream online channels through the growth of ebooks and the surge of independent digital publishing platforms developed and supported by retailers like Amazon and Barnes & Noble and the entry into publishing by Apple and Google’. Thus, self-publishing has opened new and exciting opportunities to distribute digital content; which was unimaginable some years ago. In a blog section, we have discussed the growth of self-publishing.
  • https://www.3dissue.com/digital-publishing-industry/
 
 
  • “How wattpad changed publishing in the phillipines”
    -
    The publishing system over there is not as established. But it doesn’t change the desire of the people. People still love to read, and people still love to write. But without an established system, the outlet doesn’t exist for those people. So in the case of the Philippines, one thing quite interesting is, as you may know, it’s also a bilingual country. So some of the Filipino writers, they actually started writing in our English community first, and then they realized, hey, I can actually write in Tagalog. So some of the writers, they started to write Tagalog stories, and then grew the community from there … each country has their own stories, but what we’ve seen in common is the storytelling is very universal.
    http://www.adweek.com/galleycat/how-wattpad-changed-publishing-in-the-philippines/76181
 





 
 



Amazon Kindle

Amazon Kindle Research:



  • “The continued growth and success of NOOK Press and KDP as independent digital publishing platforms suggests that more selective publishing might not be the answer in today's world. Add onto this that the demand for social sharing and collective reading and the demand for user-generated and self-published content is higher than ever, and showing no signs of stopping. This point might need to be reconsidered.”
    http://www.clickz.com/clickz/column/2377502/has-digital-saved-the-book-publishing-industry
  • Amazon now claims just more than two-thirds of the U.S. online book market, according to Codex Group.
    In 2013, some
    457 million e-books were sold vs. 557 million hardcovers, according to the Association of American Publishers and the Book Industry Study Group. (Paperbacks were not included in that estimate.)
     
  • “Big publishers are dinosaurs who shouldn’t exist anymore, and that’s what the publishing industry amounts to these days”- Karen Christensen, founder of Berkshire Publishing.






 
 

Case Study Overview